When someone has to persuade you about why you need a service then you probably don't. Need is pain. When you have something that is really inconvenient in your life then you recognise a solution when someone shows it to you.
Sick of the shower burning your bum when someone flushes the toilet - you need the .......
Worried about losing your family photos from your laptop, then you need the ..........
If there is not a 'selfish benefit' to a company, one that you understand intrinsically, then you probably don't want to buy the product and I don't want to help it grow and succeed (because it won't). more »
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Thursday, March 30
It's about customers (stupid!)
by
Richard A D Jones
on March 30, 2006 09:18AM (BST)
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Welcome to this blog about innovation, managing product development and creating successful corporate ventures and startups. Enjoy your stay!
Richard A D Jones. About me
My life is developing innovative ideas through to successful corporate or standalone ventures (including taking one to Nasdaq (post-acquisition).
I have helped create products in telecoms, healthcare, computing, electronics as well as software and in use with companies such as Universal Studios, BT and the BBC... more Links
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Copyright 2005 by Richard A D Jones
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