An important part of any product based startup is to consider the marketing channels by which the product will be delivered to market. It’s a simple point but capable of extreme pain for a startup that get’s it wrong and painful enough even if you get it right!

The following goes through the detail of some of the issues that will keep you up at night for a software business. Some of the points are equally valid across other types of product.   more »

Companies can be outstanding at generating new ideas – I mean really world-class and yet they struggle. The simple reason is they don’t have the resources to exploit them. I’m not talking about the resources not existing in the company, I am talking about them just not being available. If the resources are being used for something useful then is that okay? Well only if it is more valuable to the business than the project it is delaying. If not, then your resource prioritisation across the portfolio of projects better be good. However, the more frustrating problem for companies relates to when their resources are ‘lost’ to the business either still working on bad projects or doing ‘after sales’ on previous projects.    more »

Money invested in a company is there to make something happen.  I normally refer to it as ‘go faster’ money – as the most normal use is to fund the business accelerating towards it’s goals using the extra funding as fuel. 

In comparison, the following are not seen as reasonable uses of their money by investors:

• Giving yourself a great salary
• Taking expensive office space
• Feeling better because you’ve got some ‘breathing space’ money in the bank
• Acquiring a nice company car

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Keywords: ventures, startups, startup, product, investors