Money invested in a company is there to make something happen.  I normally refer to it as ‘go faster’ money – as the most normal use is to fund the business accelerating towards it’s goals using the extra funding as fuel. 

In comparison, the following are not seen as reasonable uses of their money by investors:

  • Giving yourself a great salary
  • Taking expensive office space
  • Feeling better because you’ve got some ‘breathing space’ money in the bank
  • Acquiring a nice company car

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