I was reading about the McLaren F1 (developed by Gordon Murray). This car can reach nearly 240 mph (with some minor modifications) and cost around £8.5 million to get the first car out of the door - including building the factory it was made in.
In comparison, the Bugatti Veyron can travel 10 mph faster. The other difference is that the Veyron cost around £250 million to develop - which is expensive if you only sell 300 cars. The problem with the Veyron is that the boss Ferdinand Piech set up a BFHG (big fat hairy goal) of 250 mph (okay it was 400 km/h) and 1000 brake horsepower. Unfortunately this goal came with a big fat hairy pricetag.
Gordon Murray and McLaren approached their project with a simpler goal - build the best sportscar ever. Simple but clearly challenging to meet. Bugatti (under the VW umbrella) set a massively challenging target without doing enough work to establish how feasible it was. Their smooth design created major problems with overheating due to the absence of vents. The same design led to serious stability problems culminating in spinning the car at an early public appearance. My outsider's view is that they didn't invest enough time or money early on in the concept and design phase - leading to these massive problems later on in their development and nearly six years of delay.
You have to believe the McLaren was designed hard then corrected lightly but vice versa for the Veyron. When the McLaren was built there was only one physical clash of a component against another that was not eradicated during design. The Veyron had 600 such clashes.
When companies have a big objective they need to invest early in planning and studies. Correcting a mistake on paper is several orders of magnitude less expensive than a correction during development and is far cheaper than a recall.
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240mph or 250 mph car - what's the difference?
Comments
Re: 240mph or 250 mph car - what's the difference?
I agree and disagree with your thoughts here... Isn't an F1 car design brief rather different from a "production roadcar"? Getting a car to demonstration prototype phase for £8.5m is commendable. Not being sure how much a car to meet "drive on a public road" design brief and to create the production facility and launch seems like £250m- worth to me. Maybe I might explore this a bit further on my own blog... but it is food for thought. Thanks!
Re: Re: 240mph or 250 mph car - what's the difference?
by
Richard A D Jones
on Tue 12 Sep 2006 05:51 PM BST | Profile | Permanent Link
The F1 in question is not a Formula One car but is the McLaren F1 sports car (you probably know this). I believe the first car Gordon Murray means was actually the first production car and so the comparison stands as two cars to production readiness and with strong similarities. VW would have saved a lot of money with more work up front (which is typically the case).
The secrecy means that we'll never know the exact numbers from VW but there is such a massive mismatch in budgets that even though your point about the difficulty of comparison is excellent, the underlying difference is still both incredible and shocking. Thanks for reading the article Jim. Richard Re: Re: Re: 240mph or 250 mph car - what's the difference?
by
Jim Rait
on Wed 13 Sep 2006 06:41 PM BST | Profile | Permanent Link
I enjoyed reading it... I suddenly realised you didn't mean a car like those at Monza last Sunday. I've posted some thoughts at
http://ic-pod.typepad.com/design_at_the_edge/2006/09/what_do_bugatti.html Trackbacks
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Richard A D Jones. About me
My life is developing innovative ideas through to successful corporate or standalone ventures (including taking one to Nasdaq (post-acquisition).
I have helped create products in telecoms, healthcare, computing, electronics as well as software and in use with companies such as Universal Studios, BT and the BBC... more Links
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